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Showing posts from September, 2012

More Places to Find Readers!

As an Indie author, I want to make sure that I leave no stone un-turned. I want to make sure my novels can be available in every single place they can be.

When (Audiobook Creation Exchange) opened up for auditions for Indie author books, I knew that I wanted to do it. So I began my research.

The process was pretty simple. The first step is to join the site. Before I agreed to anything, I made sure that I watched the videos, had the contract looked over by a literary attorney (Which you don't have to do, but I'm not really good a contracts and I didn't want to get stuck in a pickle.).

After I wanted to proceed, I picked the book that I wanted to be the guinea pig for the project~SPLITSVILLE.COM.

As we all write, we all know what our characters sound like and how they look, so I chose the option to pick my narrator that I wanted (no extra cost) instead of taking auditions. I picked narrator Karen Savage because in her audition tapes she was funny, able to make severa…

Writing With Emotion

One of the hardest things to do when writing a story is putting the emotions that the characters are feeling into words that will convey that. We can’t just go around writing that they were happy or angry all the time. We have to put those feelings into words that describe the emotions so that the readers don’t just know what is going on, but feel it deep inside too.
“A buzzing grew in my ears as the oxygen was denied to my lungs. My heart slammed against my chest and I tried to push him away from me, but I didn’t have the strength to compete with his alcohol-induced anger. “
The passage above comes from a chapter in my book. When you read it – what does it make you feel? Can you feel the fear? Do you have a sense of how intense this moment might just be? What about this one?
“I paced the living room, tried to watch T.V., but nothing I put on could hold my attention. I walked from room to room looking out all the windows, not looking for anything, but having nothing else to do as the …

Marketing for the HOLIDAYS!

Boo! Gobble, gobble! Ho, ho, ho!!!
No! I have not lost my mind!! I know it is ONLY September. . .but now is the time to start thinking about marketing and scheduling marketing for the holiday season!
If you aren't~TODAY IS THE DAY TO START!!!
1) Holiday Cards
I hope you have started an opt-in newsletter on your site or blog where you have gathered your readers. You will need to put together a small letter telling them how much you appreciate them and maybe add a coupon code for a discount on one of your novels or gently ask them to gift a copy of your novel to one of their friends. Give something back to your readers!!!! 
I keep an address book with the physical address of my STREET TEAM members. Not only do I send out a few little notes each month, but I send each and everyone of them a real card for the holidays. I think it's so important to reach out to your readers and let them know how much you appreciate them.
2) On Line Holiday Party
Everyone loves a good party! Especi…


Today is the day!! It's a new release for the Magical Cures Series! A Charming Cure is the second in the series and full of June Heal and all her fun!!

How did I prepare for this release?
I did exactly what has worked for me in the past.

1) Street Team

As you know I have a very active STREET TEAM. A month ago I posted a poster to my STREET TEAM with the date and time on it. Of course it started the hype of my GRATITUDE TO THEM.

2) Put an all call out to my author friends

I posted on my writer groups, goodreads, and blogs asking for donations. Why? At the release party I don't promote my book. . .directly. . .I promote all my author friends books.

I had over fifty authors donate their ebook or print book to the release party. I want to give back to my readers too! They love finding new authors and what better way to find some than by getting free books?!

If my readers like their books, I can guarantee my readers go back and buy all of the rest of the author's books. My STR…

When to KILL A Character!

When to Kill ... A Character

During my current WIP, I've come to the conclusion that I may have to kill off one of my characters. This truth is something I have struggled with. I've poured hours into building him, researching his qualities, and now it could be that the next chapter is his last. 
Maybe you too are in the same predicament. Are you struggling with whether a character should perish? Before you hit the delete button, there are several things to consider. Here are my 5 tips:

1. Kill off a character to advance the plot. Sometimes for a story to increase in depth and complexity, someone has to die. Death requires an emotional reaction. By inputting  a "kill" or "death" scene into your story, it provides the reader with a better understanding of your surviving characters, especially your hero and heroine.
2. Kill off a character to increase elements of suspense and mystery. No mystery is complete without a dead body appearing. If your character has been…

Tips For Writing a Novel

If you are anything like me, you listen to writers that you think have become successful in your definition of success. You take in every single word they say.

Over the past few years I have put my ear to the grind stone and have really tried to make my writing career just that. . .A CAREER.

The authors that I consider successful have a few tips in common, a few tips that they continue to say over and over when I hear them speak.

1) Write What You Want:

With the freedom to write the story you feel in your heart, you will be able to connect with the story, characters, and the plot.

With the wonderful world of self-publishing, we have defined our own success. We have blazed a way that has made us unique to our own worlds and words.

You have to freedom to spin the details as you want to. You have the wonderful advantage to fit your story into what ever genre you want to fit it into. That's amazing!

2) Write Every Single Day!

Butt in chair, hands on keyboard!! I don't know who ca…

Find The Enthusiasm For Writing

"Enthusiasm is one of the most powerful engines of success. When you do a thing, do it with all your might. Put your whole soul into it. Stamp it with your own personality. Nothing was every achieved without enthusiasm." ~ Ralph Waldo Emerson

I'm not sure where all of you are located, but I'm in Kentucky and the weather is turning a chill in the air. Fall is coming and I LOVE IT!

. . .my writing not so much. . .

My walks have gotten longer, my outside time has gotten longer, my snuggle in my bed has gotten longer, and my writing time has gotten. . .shorter!

What happened to my mojo where I couldn't wait to get up in the morning? What happened to my characters fighting over who was going to talk to me first in the morning? WHAT HAS HAPPENED???

I might be a bestselling author and have an amazing STREET TEAM and helpful blog. . .but I too get the life sucked out of me at times, not very often, but  it does happen.

Why now? Usually this time of the year is when I cur…

How To Sell More Ebooks

Okay....did the title grab you?

Most of the emails I get from other writers are asking me the same thing: What do you do to sell so many books?

My answer:  there is NO guaranteed one thing that will help sell your ebook.
But there are things that will help contribute to selling your ebook.

1) Have a good cover!

No matter how much you hate the saying "don't judge a book by it's cover," well, we do! You have to have a great, professional cover. If you are making your cover and have zero graphic art background, please I beg you, invest in a cover artist OR make the cover super simple.

2) Edit, edit, edit!

Your mom, aunt, grandmother, sister, neighbor your book and helped you edit it. Do you want to sell ebooks or not? Did I hear you say yes? Then invest in a real-to-goodness editor! Take your career seriously and invest in it!

3) Format

There is nothing more annoying than a poorly formatted book. Just a year ago, most place you could upload an ebook had a d…

Using Libraries As A Marketing Tool

Marketing to Libraries In today's Internet age, many authors are overlooking their local library as a great place for promotion. I'll be honest, you won't sell hundreds of books at a library booksigning, you may not sell any. You need to remember that promoting your books at the library isn't about immediate sales, it's about building a readership, and possibly your own personal marketing team.
Even librarians can’t know all the authors in a genre and when they meet an author who has presented a program at their library they are more likely to recommend their books to patrons. 
When you participate in a library book discussion, reading group or booksigning, you are building great word-of-mouth future sales. If patrons at the library enjoy your presentation, you can be assured your book will be checked-out. You did donate a copy or two didn't you?
Once it has been checked out, you'd be surprised how many patrons will purchase your book not only for themselves b…

Content Tweet VS Spam Tweet

Lately, there has been a lot of talk about spam tweeting and how people need to stop or they are bad. Regardless of your feelings, spam and content tweeting have a place in the twittersphere.

In fact, most of us are on tweet teams orTriberrto help promote each other. And most of those tweets are what we would consider spam. You do it. I do it. Do we mean to spam people? No! It is a marketing tool. A marketing tool that works GREAT!

BUT. . . you also have to have content tweets.

If you don't, you will lose follwers. Followers that actually get on twitter to find things, to connect, to find an author!

Do you know the difference between a spam tweet and content tweet?

EASY: a content tweet does NOT have a link. read that right. NO LINK!

"But Tonya, how are they going to find my website? How are they going to find my book?"

I know. . .I know. . .we have been so conditioned to use twitter as a middle man to get our name out there. In doing so, have you lost followe…

Things to Avoid When Marketing Your Book

Last week I had a very successful marketing strategy that was put together by the GREAT EIGHT. I was lucky enough to be apart of the group and what we did worked! But will it work next time?

I have an amazing STREET TEAM. I had an amazing online book release party in June. I have another one planned for September 25th that is slightly different, but will it be as successful?

My books are priced on a range from .99-2.99. Is that working?

Here's the deal, your marketing plan needs to be fluid and always changing. In my non-fiction book, The Tricked Out Toolbox~promotional and marketing tools every writer needs, has an entire section on budgeting and marketing plans along with printable worksheets so I won't go into it here. BUT I'm am going to give you some tips to avoid when marketing your book.


Over the past couple months I have noticed a lot of authors start a STREET TEAM, even asked me to join theirs. Which…

Tips to Promote Your Book

When I was a kid, Phil Donohue came on every morning at 9 AM. He always had on one or two guests. If it was one guest, that guest got the full hour. If he had two guests, the hours was split up into thirty minutes each.
Have you seen interviews today? Or even just the weather on your local news? Everything is under three minutes. Even interviews on the most popular shows like Ellen. She has multiple guests and games during her one hour show. Her guests only get three-four minutes until she takes a commercial break. 
Why is this? And what can we learn?
Attention spans have really decreased over the last thirty years, and our lives have gotten busier. Just think about it. If you go to look at a car, you don't want to sit there for hours as the car dealer tells you how the car was made, the history of the car, etc...
You want to know what's in it for you! Why should you buy that car?
Same thing when you release your novel or when you talk about your novel.

Most readers aren't…

Are YOU a Bestselling Author?

Is your book buzz worthy? Do you aspire to be a bestselling author?
Are you doing the same marketing and promoting of each book the same way? Doing the same ole things hoping that it will work with each book you put out?

Well. . .it won't!

In order to be a bestselling author you have to evaluate what works and what doesn't. You have to have a plan.

Your writing career does not afford you to keep trying things that don't work.

Let's discuss the bestseller's status. Most traditional authors turn their heads at any other bestsellers status other than the big ones like New York Times, USA Today, etc....BUT they are missing the boat on creating more buzz for their novels!

It's so important to make those Amazon and Barnes and Noble bestsellers lists. Once you make the lists, your novel gets put into those algorithms and make you more visible to the readers. Amazon will even promote you when you get high enough on the lists, which again. . .makes you more visible to y…