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We blog because we want people to invest in us. We want the loyal reader to come back time and time again. We all have different reasons to blog. Do you want readers, other authors, or both? Either way, without exposure you won't have either.

Last week we talked about how to gain more subscribers, but how are you going to get those subscribers if you don't have the exposure?

Are you ready to generate blog interest?

Are you rolling your eyes at me?? DON'T! These two social medias are wonderful ways to drive traffic to your blog. Do you belong to groups on Facebook that allow you to promote your blog? I'm on at least ten of these, and every time a new blog is posted, I get on those Facebook groups and add a brief description of the blog along with the URL. Not only is it easy to click on, but it gives a little detail to what the blog is about. You have to be sure to give back as well. Make sure you check out other authors in those groups and visit their blogs too.

Twitter is great to reach that niche using hashtags. These hashtags link you to the target market you want to reach. You can also continue to drive traffic to your blog by using a reoccurring service like SOCIALOMPH.COM to schedule updates of your tweets. Every time I write a new blog, I make a tweet that will reoccur daily for two weeks.

There are several Facebook or on-line groups that have tweet teams, or blog teams that will help spread the word about your blog. Remember that you should always give back even when some of those members don't always do it. It's all about networking!

OR you can exchange blog tweets with a group of authors that you might be close to. Kindle Boards have a great thread called HAVE YOU POSTED TO YOUR BLOG LATELY. That is a wonderful place to put your post and find other great blogs to follow.

I'm on two tweet teams and I also exchange tweets about blogs/books with other authors. I also pick out a couple tweets I love from others or blogs that I came across and schedule those through my SOCIALOOMPH account to reoccur. Most of the time I never let the author know I'm tweeting or Facebook or putting a link in my blog.  Always give back and don't expect anything in return. It's good KARMA!

Try to come up with something catchy for the title of your blog. It's almost as important as the title of your novel. I have to admit that I'm not the best at coming up with names, but I never give up.

Be sure to add labels to tag your posts. You simply list main words that your blog is about in the label area. This helps get those labels out in the blog sphere and when someone Googles a certain topic, your blog will pop up somewhere in that list. Why are SEO so important? Great blog to check out because I'm really NOT good a explaining it.

The labels I generally use: social media, marketing and promoting, tonya kappes, writer tip, writer blog, inspiration, networking etc....

If you talk about another author or blog or give information written by someone else, you should always link back. Or if you talk about a blog you previous wrote, make sure you link back to that post.
Have you noticed all the red words in my posts? Those are link backs to different things. It could be a previous post, another blog by someone else, links to book, etc....
This makes it easy for the reader to click and be exactly where they need to be instead of going through the hassle of trying to figure out what you were trying to say. One click and they are done. This makes your blog reader friendly.

How do you get blog exposure? There are so many ways to discover new readers!


  1. Great ideas, thank you Tonya!
    Una Tiers

  2. Great tips and suggestions...some I do and some I haven't...thanks :)

    1. Which ones have worked for you, Christine?

  3. I really must check out the SocialOomph site. I'm not using my time effectively these days and I KNOW that is one thing I could do to make life easier. Thanks for the tip!

    1. PJ, SocialOomph really has changed the way I do things. It's so much easier to schedule tweets and when a RT or message comes through on my phone, it gives me time to focus on those and connecting instead of trying to get those tweets out.

  4. I like your ideas, Tonya. Right now I'm trying to get my new website up. lol But, I'm definitely interested in the Social Oomph site, too.

    1. Sandy, SocialOomph is great. I pay a minimal fee, but you can do the free one and schedule each day.

  5. Great tips, Tonya! Thanks! I've noticed the catchy title really does help when pulling in readers from facebook and twitter.

    1. Lorie, catchy titles really do hook the tweeps.

  6. Excellent ideas, Tonya! I've been blogging for a long while now and love my website, but continue to struggle with how to get the word out and attract readers. Will definitely put these tips into practice!

    1. Hi, Jen! So glad you stopped by! Let me know how the tips work for you!

  7. Thanks for sharing your tips, Tonya. I never heard of Socialoomph and will have to check it out. What other groups do you belong to that will let you post your blog? I would be interested in doing the same thing.

    1. Hi, Gerri! I use a lot of facebook groups that are geared towards writers and writing tips. I also use the kindle and nook boards a lot. Anywhere writers gather, I go:)

  8. Thanks for the tips!! Great information.

  9. Great tips, something that as a new blogger, I really need to remind myself of as I struggle to gain followers.

    I'm definitely bookmarking and following your blog - so glad I found it through Twitter!

    1. Thanks! I'm so glad you found me on Twitter. That means it's working:)!!! Good luck with your blog! Doing it right from the get-go is so much easier than trying to revive an old blog.


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