Skip to main content

READERS are the new gatekeepers in publishing

As we all know, publishing houses have always been the gatekeeper of the author. They were the ones who stood at the GATE OF WHAT READERS WANTED TO READ with their spears pointed to the outside world and only let you in if and ONLY IF they thought the reader was going to read you.

Obviously the game has changed. Writers complain. Plain and simple. They complain about their muse. They complain about the plot of their story. They complain about Amazon. They complain about the GATEKEEPER...whoa....

The days are over where the publishing house GATEKEEPER stopped your book from reaching the hands of the reader. If those GATEKEEPERS don't like your novel, you have options to self-publish your novel and get it in the hands of the real GATEKEEPER. . .THE READER!

And if you can't reach the new GATEKEEPER, then you have no one to blame but YOU. You are now responsible for getting pass the GATEKEEPER.

Here are a few ways to connect with your readers:

1) Be sure to know your target reader.
If you write about assassin soccer moms, your tweets and facebook groups should be centered around soccer moms. Gently nudge them toward your facebook page and how you offer giveaways. With Amazon, Smashwords, and Barnes and Noble having a "gift this item" program, it's easier than ever to gift your novel to a potential reader.

2) Connect with readers on targeted reader blogs. Send a quick request to targeted blog owners and offer a giveaway of your novel.

3) Start a STREET TEAM! I can not stress this enough. I have connected in a way that most authors never dreamed possible! Once a month I will pick random STREET TEAM members and send them a small note or postcard in the mail thanking them that I appreciate them.
Having my STREET TEAM has helped me connect with readers that I never knew possible.


  1. Tonya, I love this blog--I read a great article about how today's indie publishing model allows authors to take greater risks than ever before. It still takes time, love and sweat--but the upsides are tremendous. Keep doing what you do!!

  2. It's taken me a while, but I'm finally starting to narrow down and get a finger on my brand. Figuring out my target market, other than "romance readers" is taking me a bit longer, but I think I'm starting to get a handle on that too. One cool thing about self-publishing, the books are going to be there forever, so I can just keep tweeking until I finally figure it out and get it right. :-)

    1. Putting your finger on your brand is key, Alannah! Feeling like you are getting a handle on it will really keep you going to really get it figured out.

  3. Thanks, Tanya. I love your idea.

  4. Thanks again Tonya. My book comes out in 47 days. Is it too soon to start a street team?

    1. NO! Gerri, I started my street team before my last book came out. AND that was the best release I have ever had.

  5. LOVE THIS!!!!!!!!!!! Will be sharing, especially those I cross promote with in the Christian genre! Thanks Tonya!


Post a Comment

Popular posts from this blog

Easter and the Derby?

Easter is in April and the Derby is in May! But here in Kentucky and the south, we don't have Easter without the Derby pie!

Kentucky Derby Pie
(from my mama~Linda Lowry)
My mama’s Derby Pie is smack your mama good! It’s a southern pie with walnuts and chocolate chips. You can use pecans in substitute for the walnuts, but I really like my walnuts!

Ingredients: ½ cup melted butter
1 cup sugar ½ cup flour 2 beaten eggs 1 tsp. vanilla extract ¾ cup Walnuts or pecans (your choice not both!) ¾ cup chocolate chips (or more if you really want it gooey!)
Directions Mix in the order that’s written under the ingredients. This is very important. Pour the mixture into an unbaked 9 inch pie shell. Bake at 350° for 30 minutes.

Enjoy this amazing video of an artist decorating eggs. 

Happy happy Easter!!

Easter Giveaway!!!! 

a Rafflecopter giveaway

Want some more southern fun? Check out the Kenni Lowry Mystery Series and the special Kenni Lowry Mystery Series website where you can meet the …

And they're off....

WOW! I had a super busy weekend. It was filled with fun and fear!  On Saturday our son Austin was in charge of his fraternity alumni/parent weekend at Keeneland Racetrack.

Now...y'all know I love horse racing and Keeneland. I grew up going to the races and Keeneland is literally fifteen minutes from my childhood home. Friends of my family started Keeneland and still own it today. So...I'm pretty at home there. 
It was opening weekend, which meant there were probably around 40k people there. 40,000 PEOPLE!!! 

(These little jockeys are so cute. They have the names of winners on their little boards.) 
The food line is 1 1/2 hours long to stand in...not to mention the bathroom. You don't think that sounds like fun?? It is! We get there and tailgate on "The Hill." It's the cute name for the grassy area on Keeneland where you can tailgate all day long and never see a horse. But it's the thrill and inside that I love. 
There are two races an hour so there's …

How To Get Reviews For Your Novel

I don't care what anyone are important.

I hear a lot of authors that say they don't rely on reviews to read their books and they are full of it. That is why we have reviews and review sites like Goodreads, right?

I'm not saying that you have to read the reviews your novel gets, but reviews are important. They will help you market your novel, especially if you are self published.

Nowadays, more and more review sites are accepting self published authors to review. So you better be sure that your book is the best it can possibly be or you won't get the reviews you want.

Regardless, you need reviews.

Here are a few ways I get reviews for my novels:

1) Goodreads giveaways.

Taking advantage of the giveaway on Goodreads is a great way to get reviews. I offer three copies of my book when it's released using this Goodreads feature. I hold the giveaway for a month and get thousands of requests.

Once Goodreads announces the three winners, I send them a book co…