As we all know, publishing houses have always been the gatekeeper of the author. They were the ones who stood at the GATE OF WHAT READERS WANTED TO READ with their spears pointed to the outside world and only let you in if and ONLY IF they thought the reader was going to read you.
Obviously the game has changed. Writers complain. Plain and simple. They complain about their muse. They complain about the plot of their story. They complain about Amazon. They complain about the GATEKEEPER...whoa....
The days are over where the publishing house GATEKEEPER stopped your book from reaching the hands of the reader. If those GATEKEEPERS don't like your novel, you have options to self-publish your novel and get it in the hands of the real GATEKEEPER. . .THE READER!
Here are a few ways to connect with your readers:
1) Be sure to know your target reader.
If you write about assassin soccer moms, your tweets and facebook groups should be centered around soccer moms. Gently nudge them toward your facebook page and how you offer giveaways. With Amazon, Smashwords, and Barnes and Noble having a "gift this item" program, it's easier than ever to gift your novel to a potential reader.
2) Connect with readers on targeted reader blogs. Send a quick request to targeted blog owners and offer a giveaway of your novel.
3) Start a STREET TEAM! I can not stress this enough. I have connected in a way that most authors never dreamed possible! Once a month I will pick random STREET TEAM members and send them a small note or postcard in the mail thanking them that I appreciate them.
Having my STREET TEAM has helped me connect with readers that I never knew possible.