They want to know what happens to the secondary characters, the nosy neighbor down the street.
Once they find a series, they invest in that series. As an author of a series, I know how hard they are to write. Everything has to be exact from the town street names to the secondary character's eye color. Once the first book in the series is written, it's much easier to write the following. But what about the marketing of a series?
Marketing a series is much different than marketing a stand alone novel. Here are a few tips to help you market your series effectively.
1) STREET TEAM. If you don't have a street team, you should. This is a group of readers who have invested in your novels. They love to talk about your series and the characters in your series not only to your other readers, but other people who might like your series. Plus it's a great way to give back to your readers. Show your appreciation and how much you love them.
2) Keep writing. It might take you three or six months to complete a novel, then you have to get it edited. It could take you longer than six months. For me, it takes me about four months from beginning to end to get the book up for sale. Four to six months to a reader can sometimes seem like a lifetime.
My readers start emailing me. Asking me when the next book is coming out. So I keep writing. SHORT STORIES! Yes! Short stories have become a great marketing tool for me to use. They are short and sweet little stories about different characters in my novels to tied over my readers.
(Thanks to Nerd Quirk for the great comics!!)
Your short story can be about any of your characters. Let your reader get an up-close and personal glimpse into your characters life.
I wrote a short story, Bead of Doubt, to introduce the characters of my new series, The Divorced Divas Mystery Series. And I wrote a prequel, A Superstitious Christmas, to the third novel in my Grandberry Falls series, Never Tell Your Dreams. Color Me Love is an Olivia Davis Mini-Mystery to hold my readers over until the second Olivia Davis Paranormal Mystery Series is out later this summer. They are a great way to reconnect with my readers between novel releases.
3) Publish the next book in the series! Get the next book out! There is nothing that gets your readers on board than getting the next book out.
4) Newsletter. Do you have a newsletter? You should! I love to send my readers upcoming events, novels, or tid-bits about their favorite characters. I use MYNEWSLETTERBUILDER.COM to reach my readers. You can think outside the box when doing a newsletter. Let one of your characters take your newsletter over. I have an upcoming newsletter where one of my silly psychics from my new novel, A Charming Crime, is taking over! Talk about fun!!
What do you do to tied your readers over until your next novel comes out?