Monday, September 3, 2012

Are YOU a Bestselling Author?

Is your book buzz worthy? Do you aspire to be a bestselling author?
Are you doing the same marketing and promoting of each book the same way? Doing the same ole things hoping that it will work with each book you put out?



Well. . .it won't!

In order to be a bestselling author you have to evaluate what works and what doesn't. You have to have a plan.

Your writing career does not afford you to keep trying things that don't work.

Let's discuss the bestseller's status. Most traditional authors turn their heads at any other bestsellers status other than the big ones like New York Times, USA Today, etc....BUT they are missing the boat on creating more buzz for their novels!

It's so important to make those Amazon and Barnes and Noble bestsellers lists. Once you make the lists, your novel gets put into those algorithms and make you more visible to the readers. Amazon will even promote you when you get high enough on the lists, which again. . .makes you more visible to your target audience. So CLAIM your bestseller status when you make one of those lists!!!

Still. . .you have to get there. Is your marketing and promoting plan doing it for you? Are YOU a bestselling author?

Now, I'm assuming that you have written a really great book. A book with an amazing cover, no editing issues, perfect formatting~NO ISSUES!

Before that book is uploaded or goes to print, you should already have your marketing plan put in place!
I'm not talking about setting up a blog tour, giving our ARCs of your novels to reviewers, making swag for your author brand. These are things that I hope you are already doing without me telling you.
I'm talking about entering major awards, do free audio podcasts for your blog site, plan reader events by using your Kindle or google plus chat. THINK OUTSIDE THE BOX!!!

A few months ago the eFestival of Words announced the finalist in all their book categories. I was pleasantly surprised when I was alerted that Carpe Bead 'em was a finalist in the women's fiction/chick-lit category. I have no idea who nominated me to thank them, so I knew if I won, I was going to have to give back even more than I already do to my readers.

My readers got so involved with voting me to the WINNER status! I looked at all the winners. ONLY 8 of the winners had over 20 reviews and 4.5 ratings. Guess what we did. . .WE THOUGHT OUTSIDE OF THE BOX!!

We wanted to offer our award winning novels at a crazy price. Not to mention that we could PR BUDDY each other. My readers would LOVE my co-winners books. We all lowered our price to .99 for two days. We came up with a graphic and blog post to help get the word out.



We dubbed ourselves the GREAT EIGHT and reached out to all our blogger friends, put together a banner, contacted Amazon, contacted all REAL heavy hitters at Ereader News Today, Kindle Fire Daily, Pixel Of Ink, Digital Book Today , Indie Ereader, as well as Amazon giving us a page to ourselves!

But we didn't stop there! We each had an award winning book and we wanted to make those bestsellers lists so we could get into more reader's hands. So....we each had a call out to all our social media groups asking for people to post a blog that we had come up with. The blog had all the links and pictures they needed. There was no work on the blog owners part! We did it for them.

We have over 100 bloggers post the blog, not to mention all the Facebook and twitter status our followers had posted.

Now....a year ago when I released Carpe Bead 'em, Ereader News Today featured my Carpe on their own. I didn't pay for a thing! The owner had written me to tell me that he had heard my book was good and he was going to help me sale a few copies. FEW COPIES???

Last year I sold over 7k copies from just Ereader News Today! It was amazing. I didn't pay for an ad or even knew who Ereader News Today was. BUT Carpe went straight to #1 on Amazon's Movers and Shakers list and stayed there for THREE DAYS!!!

Fast forward to last week when my book was lumped with the rest of the GREAT EIGHT! Only on Ereader News Today, the second time around, Carpe Bead 'em found an audience of over 1200 new readers! Before the promo, Carpe was at 30k rank, after the Ereader News Today hit Carpe ended in the ranks at #375 in the paid store. WOW WOW WOW!!

Amazing! Right?!

It wouldn't have happened if we didn't think outside the box. The entire GREAT EIGHT became bestselling authors, again, that day!

Do you think that you can think outside the box and become the bestselling author you deserve to be??









7 comments:

  1. Now that is what I'd call lucky girl.

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  2. Quite impressive, what you guys did! Somehow I'm just not able to shake things up though the unpublished ms of my novel was shortlisted for a South Asia award, and my book's been consistently in the top 2-3 positions in my category on Amazon. 7k is unbelievable for me. I'm selling like 5 books a day on Amazon US/UK combined.

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  3. That's just great, Tonya. I'm so very happy for you.

    My personal best was for The Globe, but that was during a three-day free promotional, so it doesn't count. Too bad, as I hit #5 in Mystery and #68 in all fiction. Alas, that did not translate into a steady stream of sales afterward, and I was soon back to selling perhaps five copies or so a month.

    I suck at promotion. No doubt about it.

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  4. Thanks for these tips. I should pay more attention to awards and such. I usually hear about them when they've happened or are at the semi-final stage.

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  5. Congratulations! And thanks for another inspiring, educational post. I still have so much to learn, but I can't wait to learn it.

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  6. Okay, this is the second really good post from you! I subscribed.

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