Last week I had a very successful marketing strategy that was put together by the GREAT EIGHT. I was lucky enough to be apart of the group and what we did worked! But will it work next time?
I have an amazing STREET TEAM. I had an amazing online book release party in June. I have another one planned for September 25th that is slightly different, but will it be as successful?
My books are priced on a range from .99-2.99. Is that working?
Here's the deal, your marketing plan needs to be fluid and always changing. In my non-fiction book, The Tricked Out Toolbox~promotional and marketing tools every writer needs, has an entire section on budgeting and marketing plans along with printable worksheets so I won't go into it here. BUT I'm am going to give you some tips to avoid when marketing your book.
1) DON'T ASSUME THAT WHAT WORKED FOR ME WILL WORK FOR YOU!!
Over the past couple months I have noticed a lot of authors start a STREET TEAM, even asked me to join theirs. Which I love joining, but I don't want anyone to think that because I have one that's very active means that you will have one that is very active.
I'm very social, so having a very social STREET TEAM is easy for me. Being on line with them a few times a day is easy for me. So you need to find that uniqueness of YOU and spin it to reach that target reader.
I don't just mean the STREET TEAM. I mean everything from ads to pricing your novel. What works for JK Rowling doesn't work for me. What works for Stephen King might not work for you. You make you unique and stand out!
2) ALL PUBLICITY IS GOOD PUBLICITY. . . NO!
I've heard so many times that authors are out there giving their opinion on traditional publishing vs self publishing, why .99 is the only way to price your novels, KDP is the only way to go. . .etc. . .
These authors that have such strong opinions get a bad rap. They really do! And it doesn't help sell their novels.
I know that I won't ever read certain authors because they have voiced their opinion on this years election in the United States. I have seen authors post so many posts about who their favorite candidate is and posting some really nasty negative things. As an author, I don't believe in pushing my values on any of my readers! It completely turns me off and turns off their readers.
All in all, the writing community is very small and you can ruin your reputation in one fall swoop. Be nice. And pay it forward!
3) DON'T BE TOO PUSHY!
I'm all for making money on my books. But I'm not all for losing readers by pushing my books.
Definitely connect with readers! Connect with them when your book comes out. Yes! I want you to let them know that your book released. . .but don't do it a month later and everyday after that.
After your email blast that you have a new novel out, don't keep emailing blasting.
4) LISTEN TO YOUR GUT!!
Just like a muse, your gut tells you exactly what you should be and shouldn't be doing. It's easy to blast out at other authors or readers that upset you. OR readers that email you to let you know that there is a mistake in your book OR when a negative review is written on Amazon etc....
Let that stuff pass. Like I said, the writing community is very small. You don't want that snarky reputation like some authors have. It's a turn off to everyone!
5) SHOW DON'T TELL!!
How many times have we heard this?
Well, I don't mean in your writing, I mean in your interaction with your readers and your peers. Show them that you are a gracious author. You appreciate them. It doesn't have to be with money. You can put quotes in your twitter feed or update your Facebook status with gratitude quotes.
REMEMBER, the reader wants to get to know you! And the more they invest in YOU, they will buy your books no matter what!