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Street Teams Aren't New. . .just new to you!

Over the past couple months I have been hearing more and more about building up your street team. This has created a lot of buzz on my emails. Authors are asking me to help them understand this concept. This is a very old marketing concept (and The Tricked Out Toolbox has a section on street teams) that originated in the 70's with the urban music market.

The record label or artist would give a popular teenager flyers or music memorabilia to hand out to their friends. Spread the word with bumper stickers, posters, encourage their friends to listen to the music. . .you get the picture.

It created a buzz for the artist, making them popular. Street teams began to be the talk of the publishing industry with agents/publishers wanting their authors to create a buzz about their upcoming books about eight years ago. It died down a bit and now has come back.

Over the past three years, I have used my author friends as my street team, calling them my PR Buddies. This is nothing new. In return, I have become their PR Buddy.

But now we can take it one step further and add readers to the mix.

Reader street teams are a group of readers that have really enjoyed your books. Those are your die-hard readers that will talk up your book the week it comes out and encourages every one they know to buy it. Basically, they create buzz about your work.

I am just beginning on putting my street together and here is how I'm going to do it.

Hi, all!

I wanted to cordially invite you to join a special group to my heart, the Tonya Kappes Street Team. This is a team that I have assembled because you have been so supportive and an instrumental part of my success. I'm creating this group to help spread the word about my books. The best sell for an author is personal recommendation. The best way for me to do that is for you, my friends, to spread the word through email or word of mouth would be a great big help.

There isn't much to it. As a member, you will join my online yahoo group which is a yes to the street team invite. And in return you get a chance to:
* have a character named after you in my books
* win monthly drawing for Street Team Members only-you are automatically entered. (this includes gift cards, books, and other fun stuff)
* In the month of my releases, you have a chance to win a $25 Visa Giftcard
* Fun tips about my characters
* Extra more things!

What do you have to do to be a TONYA KAPPES STREET MEMBER? You only have to do none or all of these:)

* join the Tonya Kappes Street Team yahoo loop
* spread the word to family and friends about the books of mine that you really liked
* take promo materials to local writers groups, conventions, etc...
* be my friend
* pick one of my books for your book club
* skype me into your book club or google plus is fine too
* if you have a blog, feature my new book trailer, review my book, interview me
* post reviews for my books on all the reader-centric sites like Goodreads, Shelfari, Amazon, Barnes and Noble etc...

I can't take credit for the street team concept. It was coined in the 70's with music executives working on spreading the word about new artists, and making them bigger names. I'd love for you to spread the word about my books! Will you please join my team? Email me at tonyak11(AT)yahoo(Dot)com and put JOIN in the subject line.

You will never know how much I appreciate every single one of you! Thanks so much!

I think this is a great concept to not only create buzz, but to really get to know your readers. I have a lot of great readers I connect with on Facebook, but I'd like to connect more and on a personal level!

What do you think of this concept? Will you try it?


  1. Great information and great idea! So many people are looking for the quick fix or the fast way up, but at best you gain temporary boosts. Tried and true marketing techniques still work! They just take time, effort, and strategy. Thank you for reminding us of this method. Love your articles!

    1. GE! Yessss, tried and true. I sent out the letter to a group of readers and I was worried when I didn't get an immediate response. By the end of the night I was over 10! Just think about the word of mouth of just 10? I've already gotten more today! This is such a great way to really connect with my readers.

  2. Tonya,
    I love this idea! It's going straight onto my marketing plan. Thanks so much for sharing your wisdom. :D

    1. Thanks, Lorie! We added this in The Tricked Out Toolbox and I had yet to put in place. Now I'm loving it!

  3. this is a great idea. You have so many.

  4. Great concept and I wish you luck! You are already huge and highly recommended!This is a very good idea and as a reader and writer I absolutely love your books!

    1. Awww....thanks, Jessica! I appreciate it! Come on over and join! It will show you what you can do with your readers and tweak it!

  5. Ooooh, I love this idea - how fun!! I think I have a head start: I have a little interview with Tonya on my blog at!! (So ... do I get to be on the team???)

    1. Diane!! Thanks so much!!! Just shot me an email and I'll send you an invite!

  6. Tonya, Thanks so much for sharing your letter with us! You are so generous!

    1. Thanks Beth! If you try it, let me know how it is going for you!

  7. Am so gonna get a copy of the Tricked out Toolbox and try and get back in the swing of things. Major congratulations on all your success.


  8. This is an excellent idea Tonya! As always, your posts are filled with such useful information. Thanks for putting this out.

  9. Tonya,
    Wonderful it! I wanna join the Tonya team! Thanks for this great tid bit...I'm gonna add this to my marketing plan:0)
    Thank you!

  10. It’s hard to find knowledgeable people on this topic, but you sound like you know what you’re talking about! Thanks for sharing this with others. eventpro

  11. thanks for this information i really want this street teams


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