Sunday, September 23, 2012

Marketing for the HOLIDAYS!

Boo! Gobble, gobble! Ho, ho, ho!!!

No! I have not lost my mind!! I know it is ONLY September. . .but now is the time to start thinking about marketing and scheduling marketing for the holiday season!

If you aren't~TODAY IS THE DAY TO START!!!

1) Holiday Cards

I hope you have started an opt-in newsletter on your site or blog where you have gathered your readers. You will need to put together a small letter telling them how much you appreciate them and maybe add a coupon code for a discount on one of your novels or gently ask them to gift a copy of your novel to one of their friends. Give something back to your readers!!!! 

I keep an address book with the physical address of my STREET TEAM members. Not only do I send out a few little notes each month, but I send each and everyone of them a real card for the holidays. I think it's so important to reach out to your readers and let them know how much you appreciate them.

2) On Line Holiday Party

Everyone loves a good party! Especially one where you don't have to leave the comfort of your own home or even dress up!! 

It doesn't matter what your PR personality is. You can host a fun party with virtual food, drinks, music, etc...Video tape yourself welcoming them to your party. Give away a couple holiday gifts. Nothing expensive...what about one of your writer friend's book? Or ask your writer friends to donate a book and give them away! 

3) Box Set Your Books

I'm currently in the process of boxing my Grandberry Falls series into a box set that will be out just in time for Christmas! I will be pricing them a little under the $9 that it would cost to purchase all three separately  because I want my reader to feel like they are getting a bargain. Plus it's a great gift to give!

4) Holiday Sampler

Now...this is a good one too! This year I'm putting together a group of award winning authors for a Holiday sampler! The sampler is just that (I'm NOT revealing the title yet), we have all submitted a sample of one of our novels in a combined free download with all the author's information. It's a great treat for readers to find some really great reads by sampling them first.

I will blog on this process later.

5) Specific Holiday Promotions From Major Sites

I love Kindle on the Cheap and Nook on the Cheap! They are offering a great promotional deal for authors that is pretty sweet. Check out the video:

Check out the Santa Sampler HERE 


"What happens when you put an author in charge of your advertising program? Great things, if you ask April Floyd, owner and leader of numerous Facebook reading groups and The-Cheap.net. You know April if you've ever listed your book with the Facebook group Authors on the Cheap. After two years of always giving authors shout outs for free, Ms. Floyd has expanded the site, her Facebook groups and finally caved to author pressure for an ad program where they could schedule dates for a nominal fee.

Teamed up with author Elizabeth Ann West, the new marketing director for The-Cheap.net, this autumn and winter the Piggies have something new in mind when it comes to holiday promotions: make everyone happy.

“I wasted over a hundred dollars myself last year on promotions that were my book with dozens of others, a Kindle Fire giveaway, and massive social media likes that meant nothing to the person clicking hundreds of author pages to enter the giveaway.” said Ms. West.

The Piggies are proud to announce Santa Sampler, a reading competition for their readers that will provide raw market data back to every author who signs up.

“Our readers have enjoyed our recent ebook giveaways where they read the sample and answer a trivia question.""

I thought it sounded like a great opportunity. But the point is that there are so many promotional tools out there for you to take advantage of! Use all your resources, which include your writer friends. Put your heads together and think of some GREAT PR buddy promos you can do for the holidays. It might even be to host a party together...anything...just don't let the days slip away and the holidays creep in without you looking at your marketing plan!

Do you have anything cool planned for your holiday marketing plan?

1 comment:

  1. Cool post and perfect timing cuz you have to plan ahead for sure. Let me know if you do. Following you now. :)

    ReplyDelete