And what a week it has been!! AND it's still going.....
Many of us promote the first day or two and then let the book fly alone. THAT ISN'T GOING TO CUT THE MUSTARD!!
I know I'm always throwing marketing and promoting ideas and the post on HOW TO HAVE A SUCCESSFUL RELEASE PARTY ON LINE was a big success in the blog world. BUT I'm here to tell you that it doesn't stop there.
This is how my release went.
Monday: I posted on my street team a Facebook status and a tweet. I asked my STREET TEAM members to kindly post these into their accounts during the day because Tuesday was party day on the STREET TEAM Facebook page!
A Charming Crime made it to #8k in the Amazon store and #61 on the mystery best seller list.
Tuesday: I had over 50 authors lined up to donate a book to STREET TEAM members only. This way I was able to host a give away on my STREET TEAM every 20 minutes. This was my way of giving back to the writing world (authors to find new readers) and my STREET TEAM for promoting their hineys off on Monday.
I had virtual characters from A CHARMING CRIME making appearances, virtual parties through out the day, virtual drinks, party crashers, and tons more give aways other than books! It was a HUGE success.
That didn't end it for me. I knew that I had to continue to reach those readers who aren't on my STREET TEAM.
Wednesday: Just because the first two days are over, you still have to promote! Take it to the boards! Get on Kindle or Nook forums and be sure to pimp out your novel! There are so many readers there! They are looking for great books just like yours!!
Don't stop there! Go to your on line groups! Tell the world that your book is available!!
Thursday: Get on Facebook (YES! You really need to be on Facebook!)!
Be sure that you LIKE the Amazon, Kindle, Nook, Sony, Kobo pages! Don't just say "BUY MY BOOK," put your blurb out there and a new release along with 'THE FIRST THREE COMMENTS WILL WIN A FREE EBOOK OF A CHARMING CRIME!"
This really does work! BUT you have to gift them the copy...which a win for everyone. You gain a new reader and it's out there for the others to check out. AND if you are in the giving spirit, you can surprise gift a few more comments!
Friday: Visit all your sites! This might take a few more minutes, but hopefully you will have a lot more comments. Interact with your people!!! This makes the reader/author relationship so strong!
The following week:
Make sure you have set up a blog tour for TWO weeks after the launch. Don't just target other writer's blogs, you need to target the audience of your book. For instance....My first novel, Carpe Bead 'em, has a beading theme. I set up blog tours on beading blogs! They love to bead, and love to read about beading! That book became #1 on Amazon's Movers and Shakers!
Blog on genre blogs! Readers flock to them, looking for new books/authors, AND offer a free book! They like it, guess what? They go back and buy your entire back list! See where this is going?
Third week out: You will go back and ask the people who read your book to post a review of your book. Good or bad! You need reviews!!
Also this week, see what streams your novel is in. I mean "who bought your book, bought this book." Check out those authors. See if they have blogs, visit their blogs, become their friends, PR BUDDY each other!
Fourth week: Continue to connect with people and start the next book if you haven't already!!!
What do you do to make your online book launch continue to sell more of your book?