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Keep the Numbers Coming in After the Release Party

This blog has been a little wonky this week! I'm not on my normal Monday, Wednesday, and Friday schedule. This is due to the fact that it started off as release week for my latest novel, A Charming Crime!

And what a week it has been!! AND it's still going.....

Many of us promote the first day or two and then let the book fly alone. THAT ISN'T GOING TO CUT THE MUSTARD!!

I know I'm always throwing marketing and promoting ideas and the post on HOW TO HAVE A SUCCESSFUL RELEASE PARTY ON LINE was a big success in the blog world. BUT I'm here to tell you that it doesn't stop there.

This is how my release went.
Monday: I posted on my street team a Facebook status and a tweet. I asked my STREET TEAM members to kindly post these into their accounts during the day because Tuesday was party day on the STREET TEAM Facebook page!

A Charming Crime made it to #8k in the Amazon store and #61 on the mystery best seller list.

Tuesday: I had over 50 authors lined up to donate a book to STREET TEAM members only. This way I was able to host a give away on my STREET TEAM every 20 minutes. This was my way of giving back to the writing world (authors to find new readers) and my STREET TEAM for promoting their hineys off on Monday.

I had virtual characters from A CHARMING CRIME making appearances, virtual parties through out the day, virtual drinks, party crashers, and tons more give aways other than books! It was a HUGE success.

That didn't end it for me. I knew that I had to continue to reach those readers who aren't on my STREET TEAM.

Wednesday: Just because the first two days are over, you still have to promote! Take it to the boards! Get on Kindle or Nook forums and be sure to pimp out your novel! There are so many readers there! They are looking for great books just like yours!!

Don't stop there! Go to your on line groups! Tell the world that your book is available!!

Thursday: Get on Facebook (YES! You really need to be on Facebook!)!

Be sure that you LIKE the Amazon, Kindle, Nook, Sony, Kobo pages! Don't just say "BUY MY BOOK," put your blurb out there and a new release along with 'THE FIRST THREE COMMENTS WILL WIN A FREE EBOOK OF A CHARMING CRIME!"
This really does work! BUT you have to gift them the copy...which a win for everyone. You gain a new reader and it's out there for the others to check out. AND if you are in the giving spirit, you can surprise gift a few more comments!

Friday: Visit all your sites! This might take a few more minutes, but hopefully you will have a lot more comments. Interact with your people!!! This makes the reader/author relationship so strong!

The following week:
Make sure you have set up a blog tour for TWO weeks after the launch. Don't just target other writer's blogs, you need to target the audience of your book. For instance....My first novel, Carpe Bead 'em, has a beading theme. I set up blog tours on beading blogs! They love to bead, and love to read about beading! That book became #1 on Amazon's Movers and Shakers!

Blog on genre blogs! Readers flock to them, looking for new books/authors, AND offer a free book! They like it, guess what? They go back and buy your entire back list! See where this is going?

Third week out: You will go back and ask the people who read your book to post a review of your book. Good or bad! You need reviews!!  

Also this week, see what streams your novel is in. I mean "who bought your book, bought this book." Check out those authors. See if they have blogs, visit their blogs, become their friends, PR BUDDY each other!

Fourth week: Continue to connect with people and start the next book if you haven't already!!!

What do you do to make your online book launch continue to sell  more of your book?


  1. Great Post Tonya. I am saving this for future use.

  2. Wonderful ideas. Thank you for sharing. Congrats on a successful launch party. Traci
    ps. I'd love to donate an ebook next time you have a big contest. :)

    1. Traci, thanks so much! I'm so happy you were there!!

  3. Great ideas I just don't know if they would work for me. I'm now six weeks in I now have nil for sales. I'm unsure how to market to anywhere besides the writers groups on Amazon. Some of them say they are readers groups, but you know how many of them are. Street team is working for you, I'm not sure if I could do anything like that. Congrats on you success.

    1. Hi, Madison. I know you can do it. Just start with a group that you are most comfortable with. I'm sure you will reach some great readers. Also start looking around the reader forums on Amazon. Put a couple posts on there. You will gain a lot of readers that way.

  4. Tonya,
    I actually made notes. I'm so on this. My publisher pushed my release date back from August to September, so this gives me time. I'm getting started today.

  5. Tonya you're so inspiring, I nominated your blog for the Inspiring Blog Award! Check it out on my blog:

    1. WOW! Thank you so much! I'm flattered.

  6. Oh my gosh, well first of all I wish I had this amazing advice two months ago when I launched my first book! But the good news is a lot of the same techniques can still apply even though I'm two months into my marketing plan. I'm also keeping this link in plain sight as I ramp up my plan for my second manuscript coming out next spring. Thank you so much for sharing your story on how you got your book out there, read, reviewed & selling like hotcakes! And I believe congratulations are in order for breaking into the top 100 of Mystery/Crime writers. That is such an amazing accomplishment & you should be damn proud!

    1. Jenn, luckily it's not too late to start planning for the next one! Keep all the tips handy so they are at your fingertips on your next release. Thank you so much for the congrats. It's been a ton of un.

  7. I somehow lost the feed to your blog, Tonya, but now I've found you again. The info here is fantastic. Thanks so much for sharing! Now, I'm off to join your Street Team, a little late to the party, though.

    Congrats on your new release. I can't wait to read it!

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