Creating Synergy With Your Marketing And Promoting
I don't care what anyone says, unless you are an anomaly, you have to connect with readers through social networking. And it doesn't matter if you are published through a publisher or self-published.
The tech era is here and not going anywhere. But we can look to the future to see what is or might be in store for 2012. Today isn't too early to start planning your promoting and marketing strategies for your novels.
Over the past few months I've been watching a couple different marketing and promoting trends that have to do with our industry. Marketing and promoting has always come easy to me, and when I wrote my non-fiction marketing and promoting book, The Tricked Out Toolbox (February 2012), I keep my ear low to the ground to see what is rumbling in that arena. Here are a few of the strategies that I'm going to be adding to my list of tools in my marketing and promoting writer tool box.
We’ve already taken a look at adding to our PR Buddies by promoting them in our novel.
Synergy is two or more things working together to create something that independently, without the forces of each individual thing working in partnership, could not be done. If you don't already use this term, you NEED to. Synergy is going to be the driving force with PR Buddies in 2012. I did this exact thing last year.
I partnered with another author in the back of our independent novels. What I mean by this, I had an excerpt of her books and all her information in the back of my novel, SPLITSVILLE.COM.
You say so what, big deal....think about it. SPLITSVILLE.COM made Amazon's Movers and Shakers list debuting at number two. Someone is buying my book, and that someone reads the other author’s excerpt in the back. My format guru has a direct buy link to her book, not a link to Amazon's page or her website, but the actual buy it now for you Kindle button.
SPLITSVILLE.COM was on Movers and Shakers for a week. It sold over 3k copies that week and over 3k new potential readers for this particular author. Now, I'm not sure if any of her books peeked that week, but the potential is still there.
My prediction: I've already had three other authors ask if they could put my excerpt in the back of their ebooks for 2012. Those three authors are MEN! I know I will continue to ask authors to partner up with me in my novels. I see this is a great, free way to promote and market your novels. We will so a lot more of this.
2) Partnering with companies. This has been blogged about before where companies actually partner up with authors to promote their product, sorta like ads~only in the ebook. I'm not sure if I would do this, jury is still out.
3) Adding multi-media to your ebook. With all the technology and tablets, I'm working on embedding my book trailers in my ebooks for tablet users. Many people don't believe book trailers work, well those are wrong in my case. Every time I put my book trailer on any of my social networking sites, that book generally sales between 10-20 copies within the hour. I even wonder if I can take it a bit further and add music to some parts of the novel...hmmm.
4) Anthologies. Anthologies are becoming very popular among the Indie community. This is an amazing way to market and promote your self. I'm taking this a bit further and publishing all of my short stories on my own as well as in the anthologies.
5) Cyber store front. There are a handful of authors who are selling their own books on their site as well as Amazon, Barnes and Nobel, Google Books etc. I believe that 2012 you will see more Indies begin to build their own cyber store on their website through Xuni, other companies, or themselves.
You put all your novels in YOUR own bookstore with an ebook shopping cart that has a paypal link right on your site. Most readers who go to your site will read your blurb, look at your covers, maybe click on your trailer. BUT do they go to Amazon, Barnes & Noble to buy your book?
Not sure. I do know that they would be more likely to click the paypal button on your account if it's right there.