(If you haven't checked out Will Write For chocolate by Inkygirl, you should! Love her comics!)
Last week we discussed whether or not you should have a website. This week we are going to look at what your website should and what your website should have on it.
I've had a wordpress website, but I've found that blogger really does have everything I need.
You have your end goal in mind; you’re a professional writer and you’re presenting yourself to the writing community at large.
Now let’s take a closer look at the most important elements of a website:
· Creating a brand.
· Simplicity. A website must be easy to navigate. Make it crystal clear what type of book you’re promoting.
· Fresh Content
· The front page of your website creates a first impression. Does it tell readers what you are about and what they can expect from your books? Are the colors, tone, language, graphics, and overall visuals in line with your style of writing? They should be.
· Your website should reflect the tone of your intentions. It should have the same voice. Your book, your website, your brand, and your tagline are all parts of the same puzzle. They must complement each other.
Take a few minutes to look at these other author sites: Laura Weisberger (www.laurenweisberger.com), Lisa Kleypas (www.lisakleypas.com), and Allison Brennan (www.allisonbrennan.com).
They are all miles apart from each other with branding, tone, color, and style, but they all have one thing in common. They have structural simplicity with ease of navigation. They are not cluttered. They do not overwhelm. They flow, neatly direct visitors to wherever they want to go, and they are easy on the eye.
If you want your website to be a destination, be creative with your content and think of ways to set yourself apart from the crowd.
Depending upon your personality profile and your strengths, the commitment of creating fresh website content may not work for you.
The purpose of a website is to keep your name in your audience’s mind.
Great go-to sites on website advice:
Wednesday we are going to be discussing platform.
Do you have a website? What do you have on yours to make yours unique?