Thursday, February 16, 2012

The Tricked Out Toolbox~Promotion and Marketing Tools Every Writer Needs

Whether you're just sticking your toe into the murky waters of the publishing industry, traversing the white waters of your already established career, or somewhere in between, The Tricked Out Toolbox is for you.

In The Tricked Out Toolbox, you'll identify your personality type: introvert or extrovert. Read anecdotes from authors about what's worked for them and what hasn't. Get ideas, craft a budget, build a marketing plan, and learn how to execute it.

With checklists and worksheets galore, real-life advice, and an easy to read format, this user-friendly, practical guide allows you to pick and chose what promotion and marketing tools will work for you. If you buy one business book this year, make it The Tricked Out Toolbox.


"In today's tough market, savvy promotion is often a key ingredient to an author's success, but few authors are familiar with all the tools available to them. They spend a fortune on the things that don't work and overlook opportunities that might create more impact. That's why I'm thrilled Melissa Bourbon and Tonya Kappes have taken on this aspect of the writer's life and demystified the process. In Tricked Out Toolbox, the new author has all she needs to successfully promote her latest book." ~Brenda Novak



Over a year ago, I was working on my REAL marketing plan for my first novel, Carpe Bead 'em. Well. . .what I thought was real. Quickly I realized that I had been working on my marketing plan for the past FIVE years before I was even published. 


I had joined a grog (group blog), began volunteering at writer's conferences, promoting other's, telling anyone that would listen that I WAS AN AUTHOR, I made swag with my genre to hand out (NO! I didn't have a published book), I even began to speak at writer's conferences.
I made so many contacts that I didn't realize that I already had a following before I was even PUBLISHED.


When I got the idea for The Tricked Out Toolbox, I knew there was nothing out there like it. I wanted to give back to authors by giving them the real marketing plan from the time they begin to write that first word before publication to the end of their career.


Since I wasn't yet published, but did have a contract, I didn't think anyone would take me serious about the after you publish marketing ideas, so I asked bestselling author Misa Rameriz (AKA Melissa Bourbon) if she would be interested in co-authoring this marketing and promotion book. After all, she's got an agent, big six published, and works for Entangled Publishing, she knows a few things!


Of course she was on board. She loved the idea! 
We worked endlessly for four weeks, we have over fifty industry professionals giving some GREAT advice in the book, we have a go-to website, and the book has worksheets to help you throughout your career!


To date, I've sold over 50k ebooks in six months that I have been published, plus made Amazon's Movers and Shakers list #1 five times. I used every single marketing and promoting tool in The Tricked Out Toolbox.


As a matter of fact, I've gone back several times as a reference for myself and I WROTE IT! 
I promise! You will LOVE, LOVE, LOVE this book! It will give you every tool you need from websites, grogs, blogs, social media, budgets, PR buddies, and MORE!


Do you have a go-to marketing and promoting book for your career?


To purchase your copy of The Tricked Out Toolbox in print!
Purchase The Tricked Out Toolbox on Kindle!

12 comments:

  1. This is the best book ever for promo. A must-have for every author. So many great ideas. Congrats, Tonya.

    ReplyDelete
  2. Can't wait to put it on my Kindle.

    ReplyDelete
  3. I swear, you'll be the next 1 million seller by the end of this year!
    Way to go, Tonya.

    ReplyDelete
  4. This book is going to be a raging success!

    ReplyDelete
  5. The ToT is one of my go-to books on marketing! I'm getting ready to re-read it, as I gear up for a new release next month!

    ReplyDelete
  6. Thanks so much, Duffy!! AND thank you for putting your quote in there!!

    ReplyDelete
  7. Aww....PJ! Your review is amazing!!! Thank you!

    ReplyDelete
  8. Jeff! If not, I just hope to help one author!!

    ReplyDelete
  9. Thank you, Tiffany! I hope authors get as much out of it, as I have using these techniques as well as the other authors in there.

    ReplyDelete
  10. Jennette, I too go back with each book and see what I've done. I keep notes on the side to make updates for future versions;))

    ReplyDelete
  11. SHAH!! Thank you! please let me know what you are doing and how it works for you!! I need to know! Plus a quote or two would be GREAT!

    ReplyDelete