It's release day!! You are excited!! You have taken all the necessary steps to make sure you have a successful release day by doing all the guest blogs, advertising, marketing to your target audience, and throwing the best on-line release party you could!
Sales are soaring! Numbers are up! You are on cloud nine.
Fast forward two weeks later....
Your sales have hit the wall. All of your die-hard fans have bought your book and so have your relatives. Now what?
Don't stop writing. No matter what! With each word you write, you get better and better.
Don't let a day go by that you don't write. Write daily! Even if it's only 500 words. You are 500 words closer to getting another novel out there for your waiting public.
If you don't believe me, go and pull out that plastic tub under your bed with manuscripts you wrote when you first started out. Go on. . . I'm waiting. . .now read the first paragraph.
Cringe worthy? You bet! I told you that with every word you've written, you've gotten better!
2) Start marketing and promoting all over again!
Don't roll your eyes. If you aren't selling, you need to go back to your marketing plan and reevaluate it. What worked a couple weeks ago? What didn't work a couple weeks ago?
Your marketing plan is fluid. You will add and delete tools as you release each book. What worked for one book, might not work for another.
Redo what worked for you a couple weeks ago. Was it a guest blog with your target audience? If yes, then you should still be sending your Facebook and Twitter friends to that site.
Do you have any reviews yet? And are they good? Be sure to toot your horn! You are your book's only advocate in the early stages of a release. It's up to you to get the word out.
Do you have any reviews on Amazon yet? If you do and they are good, make sure you tell your friends to go in and YES the review. These yes's help your book move up in the algorithms to make your book more visible.
Don't forget to pay it forward to your writing buddies! Go in and YES all their reviews that are GREAT!
Be sure to send your Facebook friends and Twitter followers to your good reviews. Let new readers know that your book is GREAT and worth the purchase.
If you know the reviewer, I know mine because most of them are on my STREET TEAM, be sure to put a public thank you note on their Facebook wall! This gives you more exposure to potential new readers.
4) Luck...plain, dumb luck!
I hate to type that, but sometimes that is just what happens....LUCK!
Unfortunately making big sales are often a matter of time and luck. No one knows the real magic to selling books, but every little bit helps.
It takes most writers years to make a great track record in the selling department. So that's why it's important to write, write, and write more.
What do you do when your sales seem to slump?