Skip to main content

Covers Do Matter

I'm honored to welcome author, Mila Ballentine to the blog today. She's blogging on a very important topic. . .COVERS!! 


The Cover MATTERS!

Don’t let the clich√©, 'Don’t judge a book by its cover,' sway you. Everything is judged by its cover, whether it’s an object or a person! The presentation of a product for sale is important. If you’ve ever been attracted to a particular product while shopping, 9 out of 10 times it had everything to do with the presentation. However, the contents are equally important, but this article will focus on what’s on the outside. 


I went to a small business workshop a few months ago and the instructor recommended a book by Paco Underhill, WHY WE BUY. It’s worth the read and it’s available in audio book. It was helpful and reinforced aspects of marketing that I already knew. As an independent publisher/author, I devote as much time to choosing a cover as I do to writing. Without a cover that represents the essence of your story, you are simply nailing your foot in the “No Name Brand,” market. I think we all have a sense of how people feel about “No Name Brand” products….low grade, cheap, imitation…you get the idea.



When your cover has the presence of attracting the naked eye, the odds are, they will move in and investigate the product. If the Blurb grabs them, you caught one! However, you had to get their attention first! It took two weeks to find the cover for IN THE VALLEY OF MUD AND WORMS, but I knew it was ‘the one’ when I saw it. It represented the character and the story, but you wouldn’t know until you read it. I was not as lucky with finding a cover for NO STRAYS ALLOWED, so I illustrated it myself. The optical illusion tricks the eye to think that something is wrong. The effect …you move in closer to see if your eyes can correct the error, but there is none. It’s effective because the potential customer interacts with the product. Finally, the cover for THIN SKIN SOUL PINNED took three mind-numbing weeks to find, but it was worth it! 
So by all means, judge a book by its cover. It is something we do unconsciously and it plays a major factor into what we buy. Also, I could have easily included examples of covers that aren’t the best representation of a book, but it is not my desire to muddy anyone’s hard work. Instead, I will provide an avenue where you can obtain photos that will improve your chances of finding the PERFECT cover! Bigstock.com is an excellent site and one of the easiest to use. I am including the following 50% off link.http://bigstock.refr.cc/MN7Z9B8 
Marketing a product is not an easy task. The next time you go shopping, think about why you buy something. I am interested to hear your thoughts on this subject. 

Thin Skin Soul Pinned  Book Trailer: http://bit.ly/Nfu5SC









Comments

Popular posts from this blog

Beaches, Bungalows, & Burglaries Chapter One

One

“A campground?” I gulped back a good hissy fit, because no one could ever underestimate the power of a good hissy fit, something I’ve tried really hard not to do in years. “As in tiny little metal houses and port-a-potties?” ​ “Well, I think they have a toilet in them” said Stanley Shelton, my lawyer. He eased back in his big fancy, wingback leather chair with his elbows resting on the wooden arms and his fingers drumming against each other. The grey pinstriped suit was of the finest materials and the nice crystal cufflinks were the touch it needed that screamed successful lawyer. “I think the toilet is small, but you’re small.” He rubbed his hand over his bald head and then proceeded to draw his hand over his mustache and beard. ​ I tried as hard as I could to keep it together, but my composure was under attack. ​ “What about my house in the Hamptons? I’ll just go there.” I let out a sigh of relief. It was a perfect plan. “I’m desperately going to miss the New York City apartment, …

Dependable, Smart, and Caring!

Great Escapes Blog Tour for Ax to Grind by Tonya Kappes
Ax To Grind (A Kenni Lowry Mystery)by Tonya Kappes Ax To Grind (A Kenni Lowry Mystery) Cozy Mystery3rd in SeriesHenery Press (September 19, 2017) Paperback: 256 pages ISBN-13: 978-1635112474 E-Book ASIN: B0731M7RRM Southerners keep their secrets swept under the rug, but what happens when that rug goes up for sale? Bestselling author Berlye Stone, the most famous citizen to ever come out of Cottonwood, Kentucky, has died and put all her worldly possessions up for auction, but not without leaving one more manuscript behind. A hidden tell-all about Cottonwood that’s got more gossip than a ladies’ luncheon. When Beryle’s assistant turns up with an ax in her back and the only witness is in a coma, Sheriff Kenni Lowry reckons someone in town will do anything to keep the manuscript from seeing the light of day. Her poppa’s ghost returns to help piece together the life of the Beryle he once knew, but his memory’s a little foggy, and any misst…

Two Dames on a Mystery Train

The 2017 Two Dames on a Mystery Train started off with a fun ghost walk through the town of Lockport, NY. 
Be sure to check back for more fun train photos and check out the website!
https://twodamesonamysterytrain.blogspot.com/