When I blogged about whether you should have a personal Facebook page or a like Facebook page, I never imagined what came with a like page.
Facebook gives you INSIGHT. This is something that having a personal page does not give you. The personal page is just that. . .personal. The like page is a business page and will track all sorts of information, information that can be used to track your sales and what your readers are liking the most about your page.
You need to understand these INSIGHTS!
Here are some key things that you will learn about your like page:
1) How engaged are your followers?
2) What topic is making your followers engage?
3) How many followers are passive or active?
4) How many like, comments, and shares are you getting?
Every one of these come in a handy grid that you can even export for your records.
Knowing these statistics will help you decide what is and isn't working for you. If you post a picture of your dog and you get fifty likes or you post a picture of a pair of shoes and get ten likes...obviously you are going to post more pics of your dog. Now your "dog might be sitting next to you as you edit" OR sitting next to your newly published book. You are not only reaching that target that loves your dog pics, but it's getting your book out there too. Plus you are keeping your readers happy by posting those pictures which mean your "likability" factor is good and they are more likely to buy your book.
You always have to remember that this is your career. You spend a lot of time on social media and you need to know what is working and not working for you.
How do you use your Facebook in your favor?