One of the best ways to reach readers is to guest blog, especially when you have a book release or upcoming event that you want to market and promote.
We spend countless hours (away from our current work in progress) and email numerous blog sites that may or may not take our invitation to do a guest blog. And then, some of those sites have been booked up three-six months past your release date...sigh....
BUT when you do get the yes email on the exact day you want, you definitely want to give the best blog post you can. There are certain items that you need to research and include in your guest post.
1) Communication. Obviously you've done your research and feels that being a guest on a certain blog is for you. Communication with the blogger is a key role in keeping your end of the bargain. If you give them good communication, you will be seen as professional and they are more likely to have you back again. This is the type of relationship you want!
2) Audience. What is the audience of the site where you are guest blogging? You have to tailor your blog post to the site. You don't want to talk about promotion and marketing on a reader site. You don't want to try to push your novel to a site that is all about teaching writers. Do you write erotic? Don't guest blog on an inspirational blog site...duh?
3) Organized. It's important that you get your guest post to the blogger a couple weeks ahead of time. This means you have to have thought about your guest post and write it EARLY! You want to be sure that they read your post and they are okay with what you have decided to blog about. Sometimes you might have to add or delete or change your guest blog completely, but that's okay. You are learning.
4) Promote! Be an advocate for the blog you are lucky enough to get a day to shine. Bloggers get a lot of emails a day where authors are begging them to host them. They picked YOU! What an honor! Be sure you that are Tweeting, Google +, Facebook the day of your guest blog. Show them that you care that they allowed you to come to their site.
Another idea for sites to look for other than blogs that are in your genre, is the niche of your novel. My novel, Carpe Bead 'em, has a beading element through out the novel, so I targeted blogs that have to do with beading jewelry. I goggled all different key words and a ton popped up. I also went on Twitter and put in beading hashtags to see what came up. These blogger were so eager to have an author on their blog. It was so much fun and I gave away a copy of my novel. If I picked up one reader along the way, it was worth it for me.
Think outside the box when it comes to guest blogging. Let your FREAK FLAG show!!