Skip to main content

Secrets to Successful Social Networking

Fantasy author Ty Johnston’s blog tour 2011 is running from November 1 through November 30. His novels include City ofRogues, Bayne’s Climb and More Than Kin, all of which are available for theKindle ( ), the Nook( ) and online atSmashwords( ). His latest novel, Ghosts of the Asylum, will be available for e-books on November 21. To find out more, follow him at his blog

The secret to successful social networking

More and more writers today are finding social networking important for building an audience. Whether it’s authors touting their latest book, bloggers promoting their site, or other writers, reaching out to an online audience is one of the strongest, and easiest, promotional tools a writer can have.

Unfortunately, some writers hate it, and others just can’t seem to figure out what to do.

The basics are quite simple. You sign up for such sites as Twitter and Facebook, you start making “friends” on those sites, then you start letting your “friends” know about your book, blog, whatever.

However, that easy step opens up three potential problems for the promoting writer.

First, pushing one’s writing on the unsuspecting or the unwilling is often called spam, and others online won’t hesitate to call you out on it. Yes, you are joining such sites to promote your work, but to do so constantly only makes you annoying to others. There’s nothing wrong with mentioning your new blog post or new article from time to time, but making a nuisance out of yourself does a writer no good. How to judge if you’re spamming? Ask yourself how you feel when others are pushing their products on you.

The second possible problem with the basics of social networking is a lack of diversification in the sites. Yes, everyone knows Twitter and Facebook, but are you familiar with StumbleUpon, Digg, Reddit and a thousand other sites. Do you know about tumblr? What about more writing-centric sites such as GoodReads or LibraryThing or Kindleboards? Obviously it is far too time consuming to be on all sites all the time, but it would not hurt to pick a few as favorites and to have at least some presence on the others. The popularity of networking sites can wax and wane, so if you already have an account on one, it will be much easier to start taking part in the online community there.

A third potential problem for writers and social networking is that often it can seem no matter how much work you put into it, social networking never seems to pay off. You keep trying and trying, but your book sales aren’t going up, or your blog views are staying flat.

All too often I see writers who have 20,000 Followers on Twitter, but it does them little good. Or there are those who have thousands of Facebook friends, but without it helping their writing career.

How can this be? You’ve put all this time and effort into clicking your way to connecting with people, but none of them seem interested in your writing.

Too often, writers will become frustrated, throw up their hands and give up on social networking. They figure there must be some secret they don’t understand, or they believe they aren’t “cool” enough for others to latch onto.

The truth is, such writers are missing the trees for the forest. Yes, you read that correctly.

Signing up with a networking site and gathering thousands upon thousands of followers is only the beginning, a mere step in the right direction. It takes more effort than that, and more time.

There is one simple trick to successful social networking, and it’s not really a trick. What is it? You have to keep in mind the “social” aspect of social networking.

You have to chat with others. You have to talk online with them as if they really are friends. And you have to do so without constantly bombarding them with pressure to read your latest post or book or what-have-you.

The age of the hard-sell has passed us by. Today’s consumers are savvy enough to know when they’re being sold something, when an advertisement is slapping them in the face. Most of today’s consumers and readers don’t like that. To them, it feels as if they are being forced into something, and no one enjoys that feeling.

If a writer wants to successfully utilize social networking, the writer has to take the time to make real friends online. It’s not easy. You build relationships one at a time, but it needs to be done. Join in those twitter hashtag conversations. Let others know you appreciate their stumbles on StumbleUpon. Take part in the jokes on Facebook.

You never know? You might just start selling a few more books or drawing more people to your site. And better yet, you might actually have some fun and make a whole bunch of new friends.


  1. Hey Tonya, thank you so much for hosting me on your blog this month.

  2. Love having you here!!! WOW! you've received over 120 view today!

  3. Secrets to successful social networking must have something secret notes, yeah i am going to try it for successful social networking..........Social Network Analysis

  4. Yeah, I agree with you, social network is the most power full channel in present days and lots of social network platforms presented on the web, including with number of connections with interests and passions to keep in touch.
    top 10 social networking sites


Post a Comment

Popular posts from this blog

Easter and the Derby?

Easter is in April and the Derby is in May! But here in Kentucky and the south, we don't have Easter without the Derby pie!

Kentucky Derby Pie
(from my mama~Linda Lowry)
My mama’s Derby Pie is smack your mama good! It’s a southern pie with walnuts and chocolate chips. You can use pecans in substitute for the walnuts, but I really like my walnuts!

Ingredients: ½ cup melted butter
1 cup sugar ½ cup flour 2 beaten eggs 1 tsp. vanilla extract ¾ cup Walnuts or pecans (your choice not both!) ¾ cup chocolate chips (or more if you really want it gooey!)
Directions Mix in the order that’s written under the ingredients. This is very important. Pour the mixture into an unbaked 9 inch pie shell. Bake at 350° for 30 minutes.

Enjoy this amazing video of an artist decorating eggs. 

Happy happy Easter!!

Easter Giveaway!!!! 

a Rafflecopter giveaway

Want some more southern fun? Check out the Kenni Lowry Mystery Series and the special Kenni Lowry Mystery Series website where you can meet the …

And they're off....

WOW! I had a super busy weekend. It was filled with fun and fear!  On Saturday our son Austin was in charge of his fraternity alumni/parent weekend at Keeneland Racetrack.

Now...y'all know I love horse racing and Keeneland. I grew up going to the races and Keeneland is literally fifteen minutes from my childhood home. Friends of my family started Keeneland and still own it today. So...I'm pretty at home there. 
It was opening weekend, which meant there were probably around 40k people there. 40,000 PEOPLE!!! 

(These little jockeys are so cute. They have the names of winners on their little boards.) 
The food line is 1 1/2 hours long to stand in...not to mention the bathroom. You don't think that sounds like fun?? It is! We get there and tailgate on "The Hill." It's the cute name for the grassy area on Keeneland where you can tailgate all day long and never see a horse. But it's the thrill and inside that I love. 
There are two races an hour so there's …

How To Get Reviews For Your Novel

I don't care what anyone are important.

I hear a lot of authors that say they don't rely on reviews to read their books and they are full of it. That is why we have reviews and review sites like Goodreads, right?

I'm not saying that you have to read the reviews your novel gets, but reviews are important. They will help you market your novel, especially if you are self published.

Nowadays, more and more review sites are accepting self published authors to review. So you better be sure that your book is the best it can possibly be or you won't get the reviews you want.

Regardless, you need reviews.

Here are a few ways I get reviews for my novels:

1) Goodreads giveaways.

Taking advantage of the giveaway on Goodreads is a great way to get reviews. I offer three copies of my book when it's released using this Goodreads feature. I hold the giveaway for a month and get thousands of requests.

Once Goodreads announces the three winners, I send them a book co…